Dakota ShultzDakota Shultz

Communication. Community. Communion.

Communis: making something common or shared.
Information, a group, a bonding experience.
At its root, communicating isn't just transmitting data. It's creating something of value held in common between people. (Just sayin'.)

Who I help

Organizations that want to strengthen the value of what they hold in common within their communities.

They've got a disconnect between what they want to say and to whom they want to say it. Or how they want to say it. Or maybe they're even unsure of what to say to whom about what they do and why. (Or vice versa.)

Categorically: organizations with 20–500 employees (give or take), revenue between $5M–$250M, and nonprofits (of course). Typically privately-held, owner-operated businesses in hospitality, entertainment, and retail. But sometimes healthcare, tech, banking and civics.

What they need

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What I know

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Stories

Not case studies. Just some work I've done.

Clients

Over two decades of marketing & communications experience on both sides of the table: co-founding and running Agency 360 for 15 years, before going exclusively in-house with our longest-running client, Hawthorne Race Course as their Head of Marketing & Communications. (Click each for details.)

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Agency

Looking for Agency 360? It's still here, but operates differently now.

I co-founded the company in 2007 and for 15 years we (at times a team of 15 awesome people) served clients via a suite of customized marketing and communication strategies. In 2022 I closed the business to take on an exclusive role with our longest running client, Hawthorne Race Course, to prepare for their $400 million redevelopment to become Illinois' first casino-race track.

Today I work as a partner in a small PR firm, as an independent contractor and internal collaborator. Depending on the need, that might look like an embedded strategist with operational responsibilities, a freelancer, or a "fractional" leader in the C-suite.

Which is to say: whatever the work actually calls for. I don't get hung-up on labels. Especially when it piques my curiosity and I can add real value to the business and its community.

Could we?

Not an intake form. Just say hey. Or share a problem, an idea, or something you think is interesting. (I love a good 'what if...')

Got it. Thanks.

I'll write back soon.

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